How AI Will Change Your Life by Patrick Dixon

Author:Patrick Dixon
Language: eng
Format: epub
Publisher: Profile Books
Published: 2024-09-15T00:00:00+00:00

Seconds later you have a choice of ten images. Animate the dog and cat so they are dancing around in a circle. And there you have a short animation. With a click you can pull legs and arms into different positions, and animate again. We have already seen how AI is transforming the film industry, and those techniques will help marketing teams. Using today’s AI, you can film a colleague in your open-plan office, holding a new product as they walk around, and seconds later watch the same person in the middle of a rainforest. Another click and your colleague is turning right around, in a drone-like shot – all in ultra-high definition.

Expect tens of thousands of new AI tools to improve images in marketing. For example, Google’s latest smartphones already use AI to alter expressions. ‘Best Take’ looks through previous photos to find a smile to add. The same AI allows you to move elements or delete them.

Customer-service chatbots will soon understand emotional nuances of human communication, providing more human-like interactions. This will enhance customer satisfaction and free human agents for more complex tasks. As a result, some companies are already reporting 70% reductions in response times, plus 50% increase in customer satisfaction.

Marketing executives will continue to add value. Firstly, by spotting things which AI has missed or not got quite right. Secondly, by gut instinct, that stroke of genius which creates an entire campaign, especially one designed to make people smile.

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